Questions We Get Asked.
Answered Directly.

Every study begins with a scoping conversation to understand your business objectives—not just what you want to measure, but what decisions the research will inform. We then design a bespoke survey instrument following Market Research Society (MRS) standards and academic best practice.

Our process includes:

• Hypothesis mapping — We identify the key questions your research needs to answer and work backwards to design questions that will definitively address them.
• Question engineering — Every question is tested for bias, clarity, and statistical validity. We use proven formats (Likert scales, conjoint analysis, MaxDiff) calibrated to your objectives.
• Pilot testing — We soft-launch to a small sample to identify any issues with flow, clarity, or completion rates before full fieldwork.
• Quality controls — Attention checks, consistency traps, and response-time monitoring are built into every instrument.

Both founders are Members of the Market Research Society (MMRS). Our principal analyst holds the CFA Charter. Every study is designed to produce insights that are not only statistically sound but contextually meaningful to financial professionals.

We operate under three professional frameworks simultaneously:

• MRS Code of Conduct — Both founders are Members of the Market Research Society (MMRS). All research complies with the MRS Code, which covers data protection, respondent welfare, transparency, and professional responsibility.
• CFA Institute Code of Ethics — Our principal analyst is a CFA Charterholder, bound by the CFA Institute Code of Ethics and Standards of Professional Conduct. This requires integrity, objectivity, and diligence in all professional work.
• GDPR and UK Data Protection Act 2018 — All research is fully compliant with UK and EU data protection regulations. Respondent data is pseudonymised and processed with appropriate legal basis.

This triple-layered compliance framework means our work is defensible to regulators, auditors, and institutional stakeholders.

Sample sizes are determined by your research objectives, not by arbitrary benchmarks. A typical AllMarkets.io study ranges from 50 to 300+ respondents, depending on the target audience and the level of sub-group analysis required.

For context:

• A Pulse Report (50–100 respondents) provides robust topline insights with confidence intervals suitable for strategic decision-making.
• An Insight Report (100–200 respondents) enables meaningful cross-tabulation by seniority, geography, or firm type.
• A Flagship Study (200–300+ respondents) supports detailed sub-group analysis, regression modelling, and publication-grade statistical tests.

We provide confidence intervals and margin-of-error calculations with every deliverable. If a finding isn’t statistically significant, we say so—we never present directional data as conclusive.

We work with a network of vetted tier-one B2B research panels that specialise in senior business professionals. These are not consumer survey platforms—they are professional networks where executives have opted in to participate in structured research, typically motivated by intellectual engagement and fair professional incentives.

Our recruitment methodology includes:

• Identity verification — Government ID and/or verified professional profile validation.
• Professional screening — Job title, company name, seniority level, and industry are confirmed before anyone sees your survey.
• Qualification filtering — We apply your specific targeting criteria (e.g., “CFOs at firms with £50M+ revenue in the UK”) as pre-screening gates.
• In-survey validation — Screening questions confirm the respondent’s role, decision-making authority, and relevant experience.

The result is a verified sample of genuine professionals. You will see this reflected in the quality of open-ended responses—real executives give substantive, nuanced answers.

This is the most critical part of what we do, and the area where we invest most heavily. Our verification operates at four layers:

Every deliverable includes full audit documentation: anonymised respondent IDs, timestamps, quality scores, and verification status. If you ever need to demonstrate the provenance of this data to stakeholders, auditors, or compliance teams, you will have complete documentation.

We maintain relationships with multiple tier-one B2B research panels, and our supplier relationships are proprietary—as is standard practice across the research industry. Revealing specific panel sources would compromise both our competitive methodology and our contractual obligations with suppliers.

What we provide instead is complete transparency on outputs:

• Full audit documentation with every deliverable
• Anonymised respondent IDs and completion timestamps
• Quality scores and verification status for each response
• Response duration data to verify genuine engagement
• Geographic and demographic breakdowns

Our panels are the same class of suppliers used by major consultancies and financial institutions. The audit trail we provide is more comprehensive than what most large agencies deliver. If you have specific compliance or regulatory requirements, we are happy to discuss them directly and ensure our documentation meets your needs.

Our core panel coverage spans the UK, Germany, France, Nordics, Benelux, and broader Europe, with strong reach into North America and APAC for global studies.

We can target respondents by:

• Geography — Country, region, or city-level targeting
• Seniority — C-suite, VP, Director, Senior Manager
• Function — Finance, Treasury, Risk, Operations, Compliance, Strategy
• Industry — Banking, Asset Management, Insurance, Private Equity, FinTech, Corporate Finance
• Firm size — Revenue bands, employee count, AUM thresholds

More niche targeting (e.g., “Heads of FX at European banks with €10B+ assets”) is achievable but may require longer fieldwork windows and adjusted pricing to reflect the recruitment complexity. We will always be upfront about feasibility during scoping.

Data integrity is foundational to everything we do. Every respondent goes through a multi-step verification process before they can participate. This includes identity verification, professional credential checks, and real-time quality monitoring during the survey itself.

With your final deliverables, you receive a full audit package:

• Anonymised respondent IDs with unique identifiers
• Completion timestamps (start and finish times)
• Response duration data to verify genuine engagement
• Quality scores from attention checks and consistency measures
• Verification status confirming identity and credential checks were passed
• Geographic and demographic breakdowns

Our principal analyst is bound by the CFA Institute Code of Ethics, which requires integrity in all research produced. Both founders are Members of the Market Research Society (MMRS). Our professional reputations depend on this data being bulletproof.

We hear this frequently, and it usually stems from two issues: poor panel quality or poor research design. We address both.

On panel quality: There is an enormous range in the market. Consumer panels optimised for volume are fundamentally different from B2B professional panels with verification requirements. We exclusively work with panels that verify identity and professional credentials. The cost per respondent is significantly higher, but the data quality is incomparable. A CFO panel is not a consumer panel—the recruitment, verification, and incentive structures are entirely different.

On research design: Many vendors simply field whatever questions a client provides. We take a consultative approach: understanding your business objectives, designing questions that will actually answer them, and building quality controls throughout the instrument. Our Head of Research has nearly six years’ experience at Kantar—one of the world’s leading research and analytics firms—and brings that institutional rigour to every project.

We are happy to share anonymised examples of open-ended response quality from previous studies so you can see the calibre of insight these panels generate.

Yes. Every study comes with full audit documentation designed to satisfy institutional compliance requirements:

• Anonymised respondent IDs — Unique identifiers for each participant
• Completion timestamps — When each survey was started and finished
• Response duration — How long each participant spent, verifying genuine engagement
• Quality scores — Pass/fail on attention checks and consistency measures
• Verification status — Confirmation that identity and professional checks were passed
• Geographic data — Country and region of each respondent

This is pseudonymised data—we cannot share personal details for GDPR/privacy reasons—but it is fully sufficient for any reasonable audit, compliance review, or regulatory inquiry. If you have specific documentation requirements, let us know during scoping and we will confirm we can meet them before work begins.

Traditional agency pricing is driven by structural overhead that has nothing to do with research quality:

• Account management layers — At a large agency, your project passes through an account director, project manager, research executive, and junior analyst. You are paying for each of those salaries. At AllMarkets.io, you work directly with the founders.
• Office and infrastructure costs — Major agencies carry significant property, HR, and administrative overhead. We operate as a lean specialist practice.
• Generalist staffing — Agencies employ researchers across dozens of industries. You pay for their learning curve on your sector. Our team brings deep domain expertise from day one—CFA-level finance knowledge and Kantar-trained research methodology.
• Modern panel economics — The cost of reaching verified professionals through B2B panels has decreased significantly over the past decade. We pass those savings through rather than preserving legacy pricing.

What we have not cut is quality. The research design, verification processes, analytical rigour, and deliverable standards are institutional-grade. You are paying for expertise and execution, not overhead.

Research pricing is driven by three primary variables:

1. Panel complexity and respondent seniority
The cost of accessing verified professionals varies significantly by role. A panel of consumer respondents is inexpensive. A panel of CFOs at £100M+ revenue firms costs substantially more per respondent—these are harder to recruit, require more rigorous verification, and command higher professional incentives. C-suite respondents, niche specialist roles, and very specific geographic/industry combinations sit at the higher end of our ranges.

2. Sample size
More respondents means more fieldwork investment. A 50-person pulse check costs less than a 300-person flagship study.

3. Deliverable scope
A topline executive summary is different from a 60-page report with cross-tabulations, regression analysis, and a board-ready presentation. We scope deliverables to your actual needs.

We provide a fixed-price proposal before any work begins. No hidden fees, no scope creep. The price you agree is the price you pay.

You absolutely could run a survey using self-service tools—they are accessible and affordable. What you would be missing are three critical elements:

Access to verified executives. Reaching 100 CFOs who will actually respond to a survey is extremely difficult. LinkedIn InMail response rates for cold research requests are typically under 3%. Our panel relationships and recruitment methodology get you in front of verified decision-makers you could not reach through email or social media.

Research design expertise. The questions you ask, how you frame them, the order they appear, and how you structure response options dramatically affect data quality. Poorly designed surveys produce misleading data. We have designed dozens of these studies and know how to extract actionable insights, not just data points.

Analysis and interpretation. Raw survey data is not useful. You need someone who understands both the statistical methods and the financial context to translate numbers into insights your team can act on. That is what you are paying for.

Most clients who have tried the DIY approach tell us it took 3–4 months internally and produced data they could not confidently present to stakeholders. We deliver in 3–6 weeks with audit-ready documentation.

Standard payment terms are 50% on commission, 50% on delivery. This means you are never fully exposed before seeing results. For larger studies, we can discuss milestone-based payments tied to fieldwork completion and draft delivery.

We provide a clear, fixed-price proposal before any work begins. The commissioned amount covers everything: survey design, panel recruitment, fieldwork, data cleaning, analysis, and final deliverables. There are no hidden costs or surprise invoices.

Total typical timeline: 3–6 weeks from commission to final delivery. Pulse Reports (smaller scope) deliver in 3–4 weeks. Flagship Studies may require 5–6 weeks for larger samples.

Deliverables are scoped to your needs, but a typical Insight Report includes:

• Executive summary — Key findings and implications in 2–3 pages, designed for senior stakeholders
• Full insights report — Detailed analysis with data visualisations, cross-tabulations, and narrative interpretation
• Data tables — Complete response data in structured format (Excel/CSV)
• Board-ready presentation — PowerPoint deck summarising key findings (Flagship tier)
• Audit documentation — Respondent IDs, timestamps, quality scores, and verification status
• Methodology note — Sample composition, confidence intervals, and any caveats

All deliverables are professionally designed and ready to share with internal stakeholders, investors, or board members.

Absolutely. The survey design is collaborative. Here’s how it works:

1. We draft the initial instrument based on our scoping conversation and your stated objectives.
2. You review the draft and provide feedback—additional questions, modified wording, different response options.
3. We revise and may push back if a proposed change would compromise data quality (e.g., leading questions, excessive length). We will always explain why.
4. Final sign-off is yours before fieldwork begins.

Our role is to bring research design expertise to the process—translating your business questions into survey instruments that will produce clean, actionable data. We welcome your input and industry knowledge throughout.

This is a fair question, and here is how we would frame it: you are getting senior expertise directly, not a junior analyst at a large firm who is learning on your project.

At a major agency, your £40,000 study is often designed by a director, handed to a manager, and executed by a 24-year-old research executive who has never worked in finance. The director reviews it for 45 minutes before delivery. You are paying for the brand and the overhead, not the expertise that touches your project.

At AllMarkets.io, you work directly with the founders:

• Gustav Wagner, CFA, MMRS — 15 years institutional banking, CFA Charterholder, designs every study with genuine financial-sector context
• Konstantinos Koulocheris, MMRS — Nearly six years at Kantar, former Dow Jones data strategist, builds the analytical infrastructure and quality systems

Our research infrastructure is the same used by major institutions—enterprise-grade panels, survey platforms, and analysis tools. The difference is you are not paying for a large firm’s office, account management layers, and generalist teams. You are paying for expertise and execution.

We take on 2–3 concurrent projects at any given time. This is deliberate—we are selective about the work we accept to ensure every study receives the senior attention it deserves.

Because we do not delegate to junior staff, every project benefits from direct involvement by both founders throughout the process. This means faster turnaround, fewer errors, and insights that genuinely reflect domain expertise.

If we are at capacity when you contact us, we will tell you honestly and provide a realistic start date. We would rather delay than deliver substandard work.

Three things set us apart:

1. Genuine domain expertise, not generic research skills.
Our principal analyst holds the CFA Charter and spent 15 years in institutional banking. When a CFO tells us something in a survey response, we understand what it means—not just statistically, but in the context of the decisions they are actually making. This contextual understanding is what separates insight from data.

2. Kantar-trained research methodology.
Our Head of Research spent nearly six years at Kantar, one of the world’s leading research and data analytics companies. He has led end-to-end analysis projects for major corporate and public sector clients, integrated consumer behaviour data with media exposure metrics, and built automated reporting workflows. This institutional research pedigree ensures our work meets the highest professional standards.

3. Institutional quality at modern pricing.
We deliver the same calibre of research that major agencies charge £25,000–£50,000 for, at 50–70% less. Not because we cut corners, but because we have eliminated the structural overhead that inflates traditional agency pricing.

Absolutely—this is exactly what our Pulse Report tier is designed for. At £5,000–£7,000, it gives you a rigorous study with 50–100 respondents, full quality controls, and audit documentation—enough to evaluate our methodology, data quality, and deliverable standards before committing to a larger engagement.

Many of our client relationships begin this way. The Pulse Report demonstrates the quality of our panels, the depth of our analysis, and the professional standards we maintain. From there, clients typically commission larger Insight or Flagship studies.

There is no commitment beyond the individual project. We earn repeat business through quality, not contracts.