Insights

Research & Commentary

Original analysis, survey findings, and perspectives on the financial research landscape.

All Commentary Insights

Insights 2025-09-15

Sample Size Calculator: How Many CFOs Do You Actually Need to Survey?

Many B2B research agencies will hand you a sample size of 400 and cite statistical significance. What they rarely do is account for the fact that your total population may be 350. …

Want Research Tailored to Your Market?

Our published insights are just a sample. We produce bespoke, proprietary research for clients across FinTech, PE, and Financial Services.

Commission a Study