1. Strategy
We develop a strategy for your B2B expert marketing collateral according to your audience and needs. This includes white papers, research reports, market outlook and strategy papers.
Let data and experts tell your story.
We create data-driven reports that engage your audience, drive leads and generate growth.
White papers give best B2B content marketing results.
60% of B2B marketers have used white papers and 43% say they have produced the best results, beaten only by in-person and online events. [1]
Expert knowledge and data-driven storytelling is key.
60% of B2B sales organisations will transition to a data-driven selling approach by 2025 according to Gartner [2]. How about you?
Some of our work.
- Deal Reviews based on Pitchbook Data for Venture Capital companies. - AI in FinTech: use cases and growth drivers. - Business storytelling: How to get your brand message across to your audience. - Sustainable Development Goals and their impact on the financial industry. - Biodiversity Frameworks: Benchmarking water utility companies.
We cover all your production needs.
2. Curated Creation
We create data-driven insight reports including research, writing and data-led story telling including charts and references. We either use data supplied by you or through our access to statistics hubs. An industry expert writer with a minimum of 10 years experience creates the report.
3. End-to-End Production
We edit, proof-read and fact-check the content and produce it in your brand guidelines. You then choose how to market and represent the content. All is covered by an NDA, confidentiality clause and ghost-writing agreements, meaning you own the content 100%.
Organisations we've worked with
We work according to a detailed, well defined process
1. Initial Strategy Consultation
We discuss your audience, goals and challenges in your content creation and how our expert content fits into your general marketing efforts. We then make a plan.
2. Planning - Details & Brief
Based on the strategy, we create a brief and content calendar taking into account your brand pillars, tone of voice and corporate identity utilising a user-friendly cloud collaboration process. You can also submit internal data. You review and approve the brief.
3. Research and initial outline
Your designated expert writer creates an outline for the white paper, detailing the points he or she will explore using business storytelling techniques to engage your audience. You review and sign off the paper.
4. First draft
Your writer produces a first draft using expert opinions, case studies and verifiable statistics from reputable primary sources.
5. Writing Review
You review the draft and have the opportunity to suggest revisions and changes.
6. Graphs, Tables, Quotes
A data scientist augments the final writing draft with suitable graphs, timelines, infographics, tables and quotes to tell your story visually.
7. Graphic Design
Our graphic designer produces the final report in your corporate identity, combining text, charts and infographics.
8. Final report & approval
You receive the final report and have one more opportunity to review the design, graphs and infographics. Based on your changes, the report is approved and ready for your audience.
Our approach to AI
AI content can be a reputational risk for a company, even if it is well fact-checked. We believe it is helpful to use AI tools for research and certain short, repetitive tasks such as email and social media captions, but not for writing expert white papers or research reports. Therefore, the content we produce is written by humans and is 100% original. You receive an analysis by Orignality AI, the leading AI detector, for each document we create.
About
All Markets Ltd is based in London, UK and works primarily for clients in the UK, Europe and the US. We're focused on creating content for the financial and FinTech sectors, but can also draw on talent from other industries depending on the client's needs.
A number of freelancers support our nucleus team with graphic design and data-analysis.
