Know What Your
Market Actually Thinks
Survey research for FinTech, Tech and Financial Services firms. Designed by a CFA Charterholder and ex-Kantar analyst. Built on verified B2B and B2C panels.
for FinTech and Finance firms
Generalist, global agencies
£25,000–£+ per study*. Sometimes designed by researchers without direct industry experience.
In-House Teams
Limited panel access. Costlier than it appears once analyst time, panel access, and overhead are properly accounted for.
AllMarkets.io - bespoke boutique research
Thorough methodology with genuine domain expertise at typically less than generalist agency pricing. Built by practitioners who understand the industry your respondents work in.
Example typical Cost of a 100-Respondent B2B Study
Indicative pricing for a B2B study with 100 verified professionals and full reporting.
*Global agencies often charge £25,000–£+ for such studies, based on industry benchmarks.
**In-house example estimate includes analyst time (2–3 weeks at market salary rates), panel recruitment costs, survey tooling, and overhead allocation.
***AllMarkets boutique reference pricing for Insight Report tier.
Solid Market Research
Every engagement produces original, proprietary data you can use in web content, press releases, thought leadership, and strategic planning.
Proprietary Survey Data
Original quantitative data from verified B2B and B2C panels—not recycled desk research.
Institutional-Grade Reports
Presentation-ready outputs with executive summaries, methodology notes, and visualisations built for boardroom scrutiny.
Expert Analysis
Designed and commissioned by a CFA Charterholder with 15 years of finance experience. Context that only comes from having worked in the industry.
Verified Respondent Panels
Access to key consumer and B2B panels—screened by title, seniority, and institution. Feasibility always analysed and confirmed before research is commissioned.
How It Works
Brief
You tell us what you need to know. We scope the research question, define the target audience, and agree deliverables.
Design
We check for feasibility with B2C and B2B panels we have access to. If confimred, we build the survey instrument—question design, skip logic, quotas—applying institutional research methodology.
Fieldwork
We deploy to verified finance-professional panels. Responses are quality-checked and validated in real time.
Deliver
You receive a publication-ready report with raw data, analysis, and strategic recommendations. Typically 4–6 weeks end-to-end.
Who We Survey
Verified professionals and consumers across the UK, Europe, and globally. Examples include (feasibilty to be confirmed before research is commissioned):
Finance Professionals
Across industries
Marketing and Sales
Across finance, Tech and other professional services
IT professionals
Across industries
Human ressources
Industrywide
General Consumer Panels
Nationally representative, demographic targeting
FinTech and Tech Decision-Makers
Founders, CPOs, CTOs etc.
The Kind of Questions We Answer
“What are the primary barriers preventing UK SME business owners from adopting digital-only corporate banking solutions?””
“What proportion of UK business leaders are actively considering external investment or private equity backing in the next 24 months?”
“How do UK corporate decision-makers view the current economic climate for business expansion and acquisitions?”
“How are UK retail investors adjusting their portfolio risk and asset allocation in response to current interest rate trends?”
“What percentage of UK IT decision-makers have formally integrated generative AI tools into their department's daily operations?”
“Which financial products are UK consumers aged 25–44 most likely to switch providers for over the next 12 months?”
“How are UK HR professionals adapting their retention strategies to meet changing employee demands for flexible working?”
“How are leading HR executives navigating the 'Human-AI' paradox?”
Finance Expertise Meets Research Rigour
A CFA Charterholder and an ex-Kantar research specialist. Every study benefits from both disciplines.
Gustav Christopher Wagner
Director
15 years experience across FinTech, investment banking and retail banking. CFA Charterholder. Designs every study with the financial context in mind.
Konstantinos Koulocheris
Consultant
Nearly six years at Kantar leading end-to-end media analysis for corporate and public sector clients. Former Dow Jones data strategist. Adds to the analytical infrastructure behind every deliverable.
Built on Trust
GDPR Compliant
All research conducted in full compliance with UK and EU data protection regulations, adhering to data minimisation guidelines outlined by the Information Commissioner's Office (ICO).
CFA Ethics Code
Conducted under the CFA Institute Code of Ethics and Standards of Professional Conduct.
MRS
Our research practices are aligned with MRS best practice guidelines.
Respondent Anonymity
Individual responses are never attributed. Aggregate data only in published outputs.
Transparent Pricing
Competitive, boutique agency pricing. No hidden fees. No scope creep.
Quick-turnaround survey of 50+ B2B or respondents or 500 consumers with topline analysis.
- Verified B2B or B2C respondents
- 10–15 question survey
- Executive summary
- 3–4 week delivery
Comprehensive study with cross-tabulated data and strategic analysis. 100+ verified B2B respondents or 1,000 consumers.
- Verified B2B or B2C respondents
- 20–30 question survey
- Full analytical report
- Data segmentation
- PR package, support and placement in industry media
Multi-market, multi-wave research programme with full strategic advisory.
- 200+ B2B respondents or more than 1,000 consumers
- Multi-market coverage
- Quarterly wave option
- Board-ready presentation
- Strategic advisory session
Ready to Know What Your Market Thinks?
Tell us your research question. We will respond within 48 hours with a scoping document and indicative pricing.
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