Built by Practitioners,
Not an Agency
AllMarkets.io combines institutional finance expertise with professional-grade research methodology. Two disciplines. One firm.
The Team Behind the Research
A CFA Charterholder and a Kantar-trained research specialist. Between us, we cover both sides of every study we deliver: the financial context and the analytical rigour.
Gustav Christopher Wagner, CFA
15 years in institutional banking. CFA Charterholder and Member of the Market Research Society. Built AllMarkets.io to close the gap between what firms need to know and what traditional research delivers.
I spent 15 years in institutional banking before co-founding AllMarkets.io. During that time, I saw the same pattern repeatedly: firms that needed proprietary market intelligence were forced to choose between overpriced generalist agencies and unreliable in-house efforts.
The agencies charged £25,000–£50,000 for studies written by researchers who had never worked in finance. AllMarkets.io was built to occupy the space between these two unsatisfying options: institutional-grade methodology, delivered with genuine domain expertise, at a price point that reflects modern panel economics rather than legacy agency overhead.
Konstantinos Koulocheris, MMRS
Nearly six years at Kantar. Former Dow Jones data strategist. Member of the Market Research Society. Brings institutional-grade research methodology and large-scale analytics to every study we produce.
Before co-founding AllMarkets.io, I spent nearly six years at Kantar—one of the world’s leading research and data analytics companies—rising to Senior Media Analyst. I led end-to-end analysis projects for major corporate and public sector clients, integrated Kantar Worldpanel and TGI consumer data with media exposure metrics, and built automated reporting workflows that became division standards.
Prior to Kantar, I worked in data strategy at Dow Jones, gaining experience in risk and compliance research methodologies and large-scale data gathering. Most recently, I served as Research & Insights Manager at The Adecco Group, where I led labour market analytics, designed ETL processes for repeatable analysis, and delivered actionable dashboards that directly informed senior decision-making and policy briefs.
I bring the analytical infrastructure and research rigour that ensures every AllMarkets.io study meets the highest professional standards—from survey design through to final delivery.
Combined Professional Background
CFA Charterholder
Gustav holds the Chartered Financial Analyst designation—a globally recognised credential demonstrating competence in investment analysis and commitment to ethical standardss. Bound by the CFA Institute Code of Ethics and Standards of Professional Conduct.
Kantar & Dow Jones Trained
Konstantinos brings nearly six years at Kantar—the global benchmark in research and analytics—plus data strategy experience from Dow Jones Risk & Compliance division.
MRS Members (MMRS)
Both founders are Members of the Market Research Society, the world’s leading research body. All studies comply with the MRS Code of Conduct and professional standards.
15+ Years Institutional Finance
Deep experience across corporate banking, structured finance, and capital markets. Worked with institutions ranging from mid-market corporates to FTSE 100 firms across the UK and Europe.
Large-Scale Analytics
Proven track record designing ETL processes, automated reporting pipelines, and data dashboards—from Kantar Worldpanel integrations to labour market analytics at The Adecco Group.
Pan-European Expertise
Deep understanding of UK and European markets, regulatory environments, and institutional investor behaviour. Research panels span the UK, Germany, France, Nordics, and Benelux.
What We Believe
Research should be written by people who understand the industry
A junior analyst at a generalist agency can produce competent charts. They cannot tell you that a particular survey response pattern mirrors European credit markets in 2018 and what that implies for current positioning.
Pricing should reflect value, not overhead
Traditional agency pricing is driven by layers of account management, office costs, and generalist research teams. Modern panel technology has made the fieldwork component dramatically cheaper. We pass that saving on.
Every data point should earn its place
We do not pad surveys with filler questions to make a study look bigger. Every question is designed to yield an actionable insight. If we cannot justify a question's inclusion, we cut it.
Independence is non-negotiable
We do not adjust findings to tell clients what they want to hear. Our reputation depends on the integrity of every study we publish. If the data contradicts your hypothesis, you need to know.
Let’s Discuss Your Research Needs
We respond personally to every inquiry. Tell us what you need to know, and we’ll scope a proposal within 48 hours.
Request a Research Brief